About Us

About The Dead Sea:

So what is it that makes Dead Sea cosmetics so special?
To understand why our Dead Sea products are so good for your skin, you first have to understand what The Dead Sea is and it's background. The Dead Sea is actually a huge enclosed lake which does not connect with any other body of water. Because of this, as water evaporates, it leaves behind various minerals, nutrients and salts, making it the saltiest body of water in the world. In fact, the waters of the sea are so dense with minerals and salts that you can float on the surface of the sea without sinking! The Dead Sea is the largest source of minerals in the world, with up to 32% concentration of minerals and with and the largest variety of minerals (21-23 different types). In fact, the human body is composed of 4-5% minerals. These are elements that are essential to the skin's metabolic processes and to the bodily functions. Another unique secret about the sea is that it's located at the lowest point on the planet - 400 meters below sea level - making it the place closest to the soul of Earth.

Why are Dead Sea Cosmetics Good For My Skin?
So why is this good for you and your skin you ask? Well, it's no secret that your skin requires certain essential minerals in order to be able to naturally hydrate itself. During the course of the day, your skin's mineral levels are depleted and very often, do not return to their optimal, healthiest levels. The Dead Sea contains over 26 of these essential minerals - much more than any other body of water in the world. Products made with premier Dead Sea minerals, thoroughly cleanse your skin, to get rid of any environmental particles in the pores. The minerals also work to tighten the skin, replenish it's natural moisture levels, and keep it healthy and glowing. The best part about all of it is that our premier cosmetics are not oily like so many other creams and they are also completely natural, not using the artificial secrete chemicals often present in brand name skin care products.

Skin Care from The Dead Sea has been famous for centuries:
For centuries only the local people and royalty knew about the magical beauty secret of the Dead Sea and Dead Sea cosmetics. Kings and Queens fought over the privilege of using skin care products made from the stimulating minerals contained in the sea. Today many people have discovered the age defying, rejuvenating and stimulating secrets found in dead sea cosmetics. This secret power of the high density of minerals and salt in the sea, is the reason why so many skin-wise people (as well as people with skin ailments such as psoriasis, eczema, acne, wrinkles), descend on the sea at any time during the year. These people bathe in the sea, enjoying the skin healing and beautifying power of the legendary sea. Because of this, the Dead Sea is considered to be a "natural spa" and many tourist and skin care resorts and spas are located conveniently on the beaches of the sea. At these resorts, people enjoy mud baths, made with the premier mineral rich mud from the depths of the sea, as well as soak in the waters of the "natural spa".

Why was it Cleopatra's Choice?
Cleopatra was a Queen of ancient Egypt and is legendary as the most beautiful woman in the world at that time. She was famous for her youthful skin and looks which stayed radiant and healthy even as her age progressed. So what did the most powerful and beautiful woman in the world at the time think about cosmetics from The Dead Sea? In fact, Cleopatra thought so highly of skin care products from the sea, that she went to great expense to have cosmetic factories built on the shores of the sea. Their remains can still be seen today at Ein Bokek and Ein Gedi. We believe that Cleopatra was no fool when it came to beauty, youthful looks and healthy skin, our view is that you too deserve to treat your skin like royalty with Dead Sea mineral skin care!

Questions:

Why is it called the Dead Sea?

It is called the Dead Sea because nothing lives in it. It is some of the saltiest water anywhere in the world, almost six times as salty as the ocean! The Dead Sea is completely landlocked and it gets saltier with increasing depth.

There is no seaweed or plants of any kind in or around the water. There are no fish or any kind of swimming, squirming creatures living in or near the water. As a matter of fact, what you will see on the shores of the Sea is white, crystals of salt covering everything.

Why is the Dead Sea so Salty?

Why is it so salty? All roads lead to the Sea when it comes to the rivers in the area. The Dead Sea is continually fed water from the river and streams coming down off the mountains that surround it. However, no rivers drain out of the Dead Sea. The only way water gets out of the Sea is through evaporation. When the water evaporates, it leaves behind all the dissolved minerals in the Sea, just making it saltier. In fact, it's through the dual action of; 1) continuing evaporation and 2) minerals salts carried into the Sea from the local rivers, that makes the Sea so salty. The fact that the water doesn't escape the Sea just traps the salts within its shores. There's nothing living in the Dead Sea because it got so salty, so quickly, that evolution has not had a chance to produce any creatures that could adapt to such brutal conditions.

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